13RD JUL 2021

5 Tips to Generate Content Your Audience Will Devour


We’ve heard concerns from clients who are worried any content they create may seem basic or repetitive to their target market. When we hear this, we explain that while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content Regardless of whether you think your industry is “boring” or “unexciting,” we’ve got tips to help you craft content that your audience will adore. Check them out below.

Step 1: Create an FAQ

Your target market has some common questions Draft up commonly asked questions you, your sales team, and/or your customer service team hears from clients and prospects. Write thoughtful and thorough answers to those questions

Step 2: Discuss Industry Trends

You and your team know your industry or the industries you serve very well. In fact, you likely have one or more people on your team that are true experts in your industry– start with industry trends The only caveat here is to make sure you aren’t simply repeating what others are saying about your industry. Provide new information or new points of view.

Step 3: Make Predictions Based on What You See

Your company likely works with hundreds or thousands of clients in your industry. As such, you have a great cross-section of what is happening and where you see the industry headed. Based on your client list, you have a unique perspective to provide predictions or analyses that your audience will find extremely valuable

Step 4: Craft How-tos

It’s natural that the longer you are in a particular industry, the more you know. However, rather than assuming everyone else has the same knowledge – share it in the form of helpful how-tos. These should include everything from the basics to more technical instructions. By creating how-tos that appeal to varying skill and experience levels, you provide content that is relevant and helps your audience do their jobs.

Step 5: Build a Guide to…

When your prospects are just starting out or doing research on a new product, a guide can be crucial to helping them navigate the way (and letting them know what they don’t know but need to know). Again, like how-tos, guides can vary widely from extremely technical to a basic overview. Here are a few prompts to get your creative juices flowing:

✅A Starter’s Guide to…
✅A Buyer’s Guide to Picking the Right…
✅A Brief Guide to Navigating…
✅An In-Depth Guide to Installing…

Implement these proven steps and you will see a massive change

A Quick Question!

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